Faktor-Faktor yang Mempengaruhi Keputusan Berdonasi melalui Platform Crowdfunding Yayasan Hubbul Wathon Kebumen

Abstract

This study aims to determine the influence of digital literacy, behavior, security, ease of use and accountability of institutions on the decision to donate through crowdfunding platforms. The data collection technique used a questionnaire that was distributed to 63 respondents who were donors of the Hubbul Wathon Kebumen Foundation. This research method uses quantitative methods with multiple linear regression analysis processed using IBM SPSS Statistics 26. The results showed that simultaneously there was an influence of digital literacy, behavior, security, ease of use and accountability of institutions on the decision to donate, this was evidenced by the significance value of 0.00 < 0.05 and F count 10.185 > F table 2.29 and contributed 47.2% influence on the decision to donate. Partially there are several variables that affect the decision to donate, namely the behavioral variable which has a significance value of 0.004 < 0.05 and t count 2.971 > t table 2.003 and the institutional accountability variable which has a significance value of 0.040 < 0.05 and t count 2.102 > t table 2.003. Several other variables showed that the results had no effect on the decision to donate, namely the digital literacy variable with a significance value of 0.173 > 0.05 and t count 1.380 < t table 2.003, the security variable which had a significance value of 0.902 > 0.05 and t count 0.123 < t table 2.003 and the ease of use variable which had a significance value of 0.052 > 0.05 and t count -1.988 < t table 2.003.