SEGMENTASI PEMASARAN PENDIDIKAN DI ERA 4.0 DI MADRASAH IBTIDAIYAH NEGERI 4 KEBUMEN
DOI:
https://doi.org/10.33507/an-nidzam.v6i2.338Kata Kunci:
Segmentasi, Pemasaran, PendidikanAbstrak
Penelitian ini dilakukan untuk menganalisis segmentasi pemasaran pendidikan di era 4.0 di MIN 4 Kebumen. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan wawancara, observasi, dan dokumentasi. Teknik analisis data dilakukan dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa segmentasi pemasaran pendidikan di MIN 4 Kebumen dilakukan dengan pendekatan geografis, pendekatan demografis, dan pendekatan perilaku. Kebijakan tersebut dilakukan agar dapat melayani pelanggan dengan baik, memperoleh peluang kerjasama serta meningkatkan daya saing terhadap lembaga kompetitor.
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