EFISIENSI SISTEM PEMASARAN PADA JOGLO PREMBUN THE ANGKRINGAN KECAMATAN PREMBUN KABUPATEN KEBUMEN

Abstract

This study aims to determine the marketing stratey of Joglo Prembun Angkringan. The main problem is what is the Joglo Prembun Angkringan strategy in the marketing resilience system Joglo Prembun Angkringan. The theory in this study uses Philip Kotlers which contains a marketing system consisting. The type of research carried out is Field research with a descriptive quantitative approach. The data analysis method used is data reduction with data colection techniques through interviews, observaation and documentation. The results of the study indicate that the estabilishment of a targeted marketing strategy will be able to assist companies in increasing customer loyalty in accordance with their wishes and needs, one of which is by implementing a strategy segemntation, targeting, and positioning.