REPRESENTASI PESAN DAKWAH DI MEDIA SOSIAL INSTAGRAM: ANALISIS ISI PADA AKUN INSTAGRAM @ISMAELALKHOLILIE

Abstrak

This research is motivated by the importance of following preachers in the media to learn about religion using social media as a medium for preaching. Choosing a da'i who has a connected chain or chain of knowledge to maintain the originality and validity of knowledge between teachers and students is very important to maintain the authenticity and originality of knowledge, especially regarding the Islamic religion which continues to be strongly held in the Islamic boarding school tradition and the Ahlussunnah wal Jamaah group as its characteristic. A student must have a teacher who has clear scientific abilities and knowledge. Because the sanad of knowledge shows the importance of a person's authority in knowledge. The more the source of knowledge is mentioned, the more Allah's grace will descend every time the names of pious people are mentioned. The aims of this research are: (1) to analyze the content of the da'wah messages conveyed by the Instagram account @ismaelalkholilie. (2) to find out the method used by the Instagram account @ismaelalkholilie in preaching on social media. (3) to find out what da'wah messages are on the Instagram account @ismaelalkholilie.