Implementasi Manajemen Pemasaran Jasa Pendidikan dalam Meningkatkan Kepuasan Pelanggan
DOI:
https://doi.org/10.33507/an-nidzam.v10i2.2771Kata Kunci:
Marketing Management, Customer Satisfaction, EducationAbstrak
This research aims to describe the Implementation of Educational Services Marketing Management in Increasing Customer Satisfaction. This research uses descriptive qualitative with journal study methods (journal research). Marketing management is the process of planning, implementing and supervising marketing activities to meet consumer needs and desires effectively and efficiently in order to achieve customer satisfaction, create value and build long-term relationships with customers. Meanwhile, educational marketing is the process of promoting educational services to attract, recruit and retain students and other stakeholders. The goal is to create value that meets the needs of students and society, as well as improving the image and reputation of educational institutions. Customer satisfaction in the educational context refers to the level of satisfaction of students, parents and other stakeholders with the services provided by educational institutions. This includes various aspects such as the quality of teaching, facilities, support services and overall experience
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