ANALISIS PESAN DAKWAH PADA AKUN INSTAGRAM @kata motivasi.islami

Abstract

This study aims to analyze the content of Islamic preaching messages delivered through the Instagram account @kata_motivasi.islami, specifically during the period from January to June 2024. The account focuses on spreading Islamic values in the form of Islamic quotes containing advice, motivation, and religious teachings. The messages cover three main aspects: aqidah (faith), syari'ah (Islamic law), and akhlak (morality). The research method employed is descriptive qualitative analysis, where data were collected from Instagram posts in the form of text, images, and short videos. This study also applied purposive sampling to select posts that are relevant to the three aspects of Islamic preaching. The findings provide insights into how Islamic messages are attractively packaged with supportive visual graphics and their impact on audiences through the social media platform. The results indicate that using Islamic quotes with engaging visuals facilitates the spread of religious values, especially through Instagram's interactive features such as Stories, Reels, and IGTV. Additionally, relevant captions and effective use of hashtags help expand the reach of Islamic preaching. Aqidah messages emphasize belief in Allah, syari'ah messages focus on religious practices, while akhlak messages encourage good behavior in daily life. This research concludes that preaching through social media, particularly Instagram, is highly effective in reaching a broader audience and delivering Islamic messages in a way that is easily understood and accepted by various segments of society.