ANALISIS KUANTITATIF PENGGUNAAN MEDIA SOSIAL DAN KETERAMPILAN KOMUNIKASI AKADEMIK MAHASISWA KPI IAINU KEBUMEN

Abstrak

This study aims to analyse the influence of social media platform selection and social media usage intensity on the academic communication skills of KPI IAINU Kebumen students from the 2021-2024 cohort. The method used is multiple linear regression with data collected through a questionnaire that has been tested for validity and reliability. The analysis results indicate that the selection of social media platforms significantly influences academic communication skills (p = 0.042), while the intensity of social media use does not significantly influence academic communication skills (p = 0.956). Simultaneous testing also shows that both variables do not have a significant influence together (p = 0.117). These findings suggest that students should be more selective in choosing social media platforms that support academic activities. This study is expected to serve as a reference for students and educators in understanding the relationship between social media and academic communication skills.