Abstract

The purpose of this article is to construct the principles of
business communication which is based the Qur’an. The author use
deductive approach to analyze this topic. The steps are: (1) looking for
some verses which are relevant, (2) analyzing the text, (3) analyzing the
present context, and (4) making some conclusions. Specifically, the
Qur’an is not talking about the problem of business communication but
there are some verses that are explaining the principles of
communication as qaulan balighan, qaulan maisuran, qaulan kariman,
qaulan ma’rufan, qaulan layyinan, qaulan saddidan, and qaulal-Zur.